Verizon

Photo Creative Direction | On set Art Direction
2019 - current

Brand Library

During my tenure as Creative Director/Art at Verizon. I led the creative development of the brand's imagery for over five years. I directed lifestyle photoshoots, ensuring that the visual output met the complex needs of stakeholders, accounts, and retail while maintaining and elevating brand consistency across all channels and out-of-home (OOH) advertising. I utilized strategic insights to enhance the creative process, co-led casting and location selection with Production, and ensured timely project delivery with clear directives for all partners. On set, I spearheaded art direction and on post did photo editing.
By collaborating with top photographers, wardrobe, art dept. and amazing production companies, we continuously evolved the brand's visual identity.

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Images, Kevin Zacher 1A, 1B, 4A, Jake Stangel 1C, 2B, 2C, 4C, Yuri Hasegawa 2A, Jeff Vallee 3A, 4 B

Andreina Restrepo

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