I’ve been taking pictures of my kids in a failed attempt to stop them from growing too fast. As they become more aware of themselves in images, my approach keeps evolving just like they do. My love for motherhood struck as a real surprise; it is my favorite thing in life. My kids and working hard for them are my greatest pleasures. These are just some of the hundreds of images I've taken of them.
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Current ︎
︎︎︎ Creative Direction, Art Direction, Photoedit, lookbook
2026 FIFA
World Cup
OOH campaign, static and digital
All host cities over the US and stadiums
All host cities over the US and stadiums
Photo art direction
Verizon gave away tickets to watch the FIFA World Cup 20206 to their customers, the challenge was make them look like they are on the stadium watching a real game, we shot on a corner of a stadium with 20 extras curating the angles to make it feel like the real deal.
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Photographer Brian Chorski
︎︎︎ Creative Direction, Art Direction, Photoedit
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Photographer Brian Chorski
︎︎︎ Creative Direction, Art Direction, Photoedit
Holiday mishaps
For this campaign, we ventured in a different direction, showcasing mostly disasters in people's lives during the holidays 2024
Creative direction
Whether you're with your family, working from your wife's childhood room, hosting a huge dinner party, playing video games with boomer grandparents, watching kids being babysat by their napping grandpa, or dealing with dogs going crazy, etc.
We embraced imperfection both on set and on camera, while also empowering natural style in talent to enhance realism.
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Photographer Tom van Schelven
︎︎︎ Creative Direction, on set Art Direction, Photoedit
We embraced imperfection both on set and on camera, while also empowering natural style in talent to enhance realism.
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Photographer Tom van Schelven
︎︎︎ Creative Direction, on set Art Direction, Photoedit
As Creative Director at Verizon since 2019, I led the development of the brand’s visual identity across print, digital, and OOH advertising. I directed lifestyle photoshoots, collaborated with production teams on casting and locations, and oversaw both on-set art direction and post-production editing.
I worked closely with cross-functional teams to ensure brand consistency while meeting stakeholder needs, adapting visuals for various channels. By managing timelines and providing clear directives, I ensured seamless execution from concept to delivery. I also mentored talent, fostering a collaborative and inclusive team environment.
My work with top photographers, stylists, and production companies helped continuously evolve the brand’s image while staying aligned with strategic business goals.
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Images, Kevin Zacher 1A, 1B, 1C Jake Stangel 2B, 2C, 3C, 3D Yuri Hasegawa 3A
I worked closely with cross-functional teams to ensure brand consistency while meeting stakeholder needs, adapting visuals for various channels. By managing timelines and providing clear directives, I ensured seamless execution from concept to delivery. I also mentored talent, fostering a collaborative and inclusive team environment.
My work with top photographers, stylists, and production companies helped continuously evolve the brand’s image while staying aligned with strategic business goals.
here to see more ︎︎︎
Images, Kevin Zacher 1A, 1B, 1C Jake Stangel 2B, 2C, 3C, 3D Yuri Hasegawa 3A