Creative Director
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With over 17 years of experience across Broadcast, Agency, Branding, and Photography (both stills and motion), I bring a unique blend of skills that create impactful, innovative, and on-brand work. My background in Graphic Design and Photography enables me to deliver bold and complex visual solutions. Throughout my career, I have worn many hats—Designer, Photographer, Image Editor, Crew Member, and Agency Leader. This diverse experience has honed my ability to manage processes and production nuances, ensuring exceptional results delivered on time. I've led a 50-member team, streamlined creative workflows, and excelled in both creative direction and execution, with a passion for pushing boundaries and crafting innovative work that resonates deeply with audiences.
At Verizon, as the Associate Creative Director - Brand Imagery, I lead creative direction on all brand-level lifestyle photography and video for all channels across the Verizon CMO organization. I develop and oversee all photography and video assets from the conceptual stage through post-production to ensure brand excellence and consistency. My responsibilities include leading on-set art direction for all lifestyle photoshoots in the US and abroad, managing inputs from stakeholders, partnering with the strategy team to implement strategic insights, leading casting and location selection, collaborating in choosing photographers, and collaborating with production partners to deliver impeccable results. Additionally, I provide oversight of image use across the organization to ensure brand compliance.
At Verizon, as the Associate Creative Director - Brand Imagery, I lead creative direction on all brand-level lifestyle photography and video for all channels across the Verizon CMO organization. I develop and oversee all photography and video assets from the conceptual stage through post-production to ensure brand excellence and consistency. My responsibilities include leading on-set art direction for all lifestyle photoshoots in the US and abroad, managing inputs from stakeholders, partnering with the strategy team to implement strategic insights, leading casting and location selection, collaborating in choosing photographers, and collaborating with production partners to deliver impeccable results. Additionally, I provide oversight of image use across the organization to ensure brand compliance.
Born and raised in Caracas, I was fortunate to attend an incredible school of Visual Communication, where my journey in Editorial and Broadcast design began. My work has been recognized with design awards, including Promax awards. From participating in art shows in Caracas, Buenos Aires, Barcelona, and NYC, to experimenting with street art and graffiti in Europe, my creative journey has been diverse and enriching. In Buenos Aires, I co-owned an art gallery/store and immersed myself in the skate scene, rekindling my love for photography. Today, I live in Queens, NY, with my family, our dog Twig, and our little cat Hilda.
Clients
IHA agency of Verizon, The Objective, Prairie, Estee Lauder, Morrocan Oil, Microsoft, Espys, Comcast, Lyft, Zumba.
Agencies I’ve worked at, Elephant, Craft, Hogarth, Agenda.
Broadcast experience at Hbo LatAm, Fox Networks, Nickelodeon, MTV, Directv.
Broadcast experience at Hbo LatAm, Fox Networks, Nickelodeon, MTV, Directv.
2024 — Ridgewood, NY