Holiday mishaps
For this campaign, we ventured in a different direction, showcasing mostly disasters in people's lives during the holidays
Creative Direction | On set Art Direction
Whether you're with your family, working from your wife's childhood room, hosting a huge dinner party, playing video games with boomer grandparents, watching kids being babysat by their napping grandpa, or dealing with dogs going crazy, etc.
We embraced imperfection both on set and on camera, while also empowering natural style in talent to enhance realism.
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Images by Tom van Schelven
We embraced imperfection both on set and on camera, while also empowering natural style in talent to enhance realism.
Here to see more ︎︎︎
Images by Tom van Schelven
As Creative Director at Verizon since 2019, I led the development of the brand’s visual identity across print, digital, and OOH advertising. I directed lifestyle photoshoots, collaborated with production teams on casting and locations, and oversaw both on-set art direction and post-production editing.
I worked closely with cross-functional teams to ensure brand consistency while meeting stakeholder needs, adapting visuals for various channels. By managing timelines and providing clear directives, I ensured seamless execution from concept to delivery. I also mentored talent, fostering a collaborative and inclusive team environment.
My work with top photographers, stylists, and production companies helped continuously evolve the brand’s image while staying aligned with strategic business goals.
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Images, Kevin Zacher 1A, 1B, 1C Jake Stangel 2B, 2C, 3C, 3D Yuri Hasegawa 3A
I worked closely with cross-functional teams to ensure brand consistency while meeting stakeholder needs, adapting visuals for various channels. By managing timelines and providing clear directives, I ensured seamless execution from concept to delivery. I also mentored talent, fostering a collaborative and inclusive team environment.
My work with top photographers, stylists, and production companies helped continuously evolve the brand’s image while staying aligned with strategic business goals.
Here to see more ︎︎︎
Images, Kevin Zacher 1A, 1B, 1C Jake Stangel 2B, 2C, 3C, 3D Yuri Hasegawa 3A
VCC
Verizon Credit Card 2024
Product re-launch
Partnering with the integrated team, we worked on the look and feel of the new VCC branding, ensuring it remained aligned with the new Verizon identity while establishing its own distinct style.
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Photographer Grace Rivera
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Photographer Grace Rivera
Holiday 2023
Photo Creative Direction + On set Art Direction
2023 Holiday | Post Holiday Campaign
Creative and Art Direction for the Holiday and Post Holiday Verizon stills and motion for the belowe the line and OOH 2023
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Photographer Jeff Vallee
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Photographer Jeff Vallee
I’ve been taking pictures of my kids in a failed attempt to stop them from growing too fast. As they become more aware of themselves in images, my approach keeps evolving just like they do. My love for motherhood struck as a real surprise; it is my favorite thing in life. My kids and working hard for them are my greatest pleasures. These are just some of the hundreds of images I've taken of them.
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2024 — Ridgewood, NY