Andreina Restrepo 



Verizon

Creative Direction / Art Direction




Photographer Jake Stangel

CD: Andreina Restrepo
Verizon EP: Yassmina Fandi
3 Star EP: @jillroy @3star_productions
Producer: Natalie Campbell, Michael Kachuba
AD: Jimmy Brayl
PAs: @gregbernall, Ethan Roy, Mike Lopez, Octavio Genera
Locations: @birdmaninc
Agent: @jenjenkins73 @giantartists
Gaffer: @kyle_rm_johnson
G+E: Tej Virdi, Todd Stoneman, Manuel Peina
2nd Shooter: @alannahale
DITs: @webershih + @bradwenner.digital
DP: @jpausanos
Set + Props: @abbypendergrast
Set Assists: Riley Bamsburger, Meredith Brion, Alex Craven, Annie O'hare, Shane Richard, Alysha Lyster
Device Specialists: @markiedoodle + Paul Davies
HMU: Diane Da Silva
HMU Assistant: Jessica Chu, Jackie Delli-gatti
Wardrobe Stylist: @lisam_style
Wardrode Assists: Savannah Assi, Nichole Kreglow
Casting: @castpartner






Photographer Squire Fox
Creative  / AD Andreina Restrepo 
In-house Producer
Sr Erin Albrecht
Jr Klair Siciliano
2nd shooter Michel Oscar
Art Dept Hayley Callander
Wardrobe Morgan Gibbons  
Produced by Production Squad


Retail
placements

These are some examples of how we’ve partnered with the retail team to find the best images for the retail environment. One of the challenges when editing images for a library is anticipating formatting and theme needs. Channels have ever-changing requirements, and our team ensures we have a variety of framings and actions to fulfill almost any future need.








Photographer Kevin Zacher
Creative  / AD Andreina Restrepo 
In-house Producer
Sr Erin Albrecht
Jr Klair Siciliano
2nd shooter Ethan Scott/Chris Moore
Wardrobe Morgan Gibbons 
Military: Leigh Byrne (military)  
Art Dept Hayley Callander  
Produced by Production Squad




Tablet showcase.

Tablet experience in the retail environment,
mix of stills and motion.









Photographer Yuri Hasegawa
On-set Art Direction Andreina Restrepo
In-house Producer Erin Albrecht + Klair Siciliano
2nd shooter Dominic DiSaia
Wardrobe Morgan Gibbons   
Art Dept Amy Chin  
Produced  by Production Squad.


.com

Images used in different campaigns and activations in the .com environment.










For over five years, I have spearheaded the creative development for Verizon Brand Imagery, crafting a visual identity that resonates deeply with consumers and stakeholders alike.
My role involved:

Leading Creative Development: Orchestrating lifestyle photoshoots that align with stakeholder visions, account needs, and retail demands while maintaining and elevating the brand's consistency.

Strategic Insight Utilization: Leveraging strategic insights to enhance creative direction and ensure impactful imagery.

Casting and Location Coordination: Partnering with Production to select the perfect talent and settings that bring our vision to life.

On-Time, Clear Production Collaboration: Ensuring timely project delivery with precise direction for all on-set partners.

On-Set Art Direction: Leading the art direction team on set to capture the perfect shot.

Photo Editing Leadership: Overseeing the photo editing process to refine and perfect brand imagery.

Brand Aesthetics: Collaborating with top-tier photographers, stylists, and inclusive production companies to continually develop and evolve our brand’s visual narrative.

Consultative Image Use: Advising on image utilization to create compelling and powerful narratives for both internal and external agencies.


My work is defined by a commitment to visual excellence, strategic thinking, and collaborative innovation, and a lot of team work.

The Photo Team produced a library with more than 15,000 images and countless hours of footage. I’m very proud of the work we’ve done, and I feel extremely lucky to have been part of it.


2024 — Ridgewood, NY